Published On: Mon, Apr 11th, 2011


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Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasma, it works with smart phone and tablets to, in real time, turn static images or even objects into videos, games and interactive experiences.

Imagine, for example, a photograph on the front page of a newspaper. You point your phone at the photo and suddenly you see it turn into a video. It still appears in the same spot in the paper only now there is motion and sound. It could also work with a physical object like a building, a car or a new toaster. Point your phone or tablet towards the object and perhaps you’ll see a video about it or, in the case of a product, a review or a segment about similar products.

I guess soon we’ll find the newspapers from Harry Potter nothing but old school magic.

Video Demonstration Provided by Autonomy

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About the Author

- As a creative strategist I work on complex (digital) communications issues for international industry leading companies, organizations and agencies. I'm interested in how technology integrates with (and influences) traditional marketing, media, human behavior, society and culture.

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  1. [...] technology has been getting seriously powerful recently, but we still need smart little ideas like this to keep us interested. “Augmented [...]

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