Published On: Sat, Mar 19th, 2011

Breaking Strain – Japan

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All that flashes on the inner eye, so to speak, is a half naked Madonna, humping crosses and ‘write-bytes” that went for books and “sound-bytes” that became music, ever more dissonant.

As evidenced below (and above, hallelujah), we truly are a-drift, no anchor, no keel and actually rudderless too.

The careful text-books measure
(Let all who build beware!)
The load, the shock, the pressure
Material can bear.
So, when the buckled girder
Lets down the grinding span,
The blame of loss, or murder,
Is laid upon the man.
Not of the Stuff – the Man!

- from Rudyard Kipling’s ‘The Hymn of Breaking Strain’. Awesome.

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- As a creative strategist I work on complex (digital) communications issues for international industry leading companies, organizations and agencies. I'm interested in how technology integrates with (and influences) traditional marketing, media, human behavior, society and culture.

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