SVEDKA Vodka launched its new TV campaign with first of the two old-school music videos featuring the brand icon SVEDKA_Grl. For the first time SVEDKA_Grl has come to life fully animated, and viewers can see her walk, dance, play a keytar and even fly to the moon.  More...

by Bartel Scheers | Published 1162 days ago
By Bartel Scheers On Sunday, March 25th, 2012
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HULU Plus – An Evil Plot To Destroy The World

Google’s “don’t be evil” motto has been the target of the occasional critic. Hulu, however, has declared in its new TV ad that it is evil–and it’s not making any apologies.  More...

By Bartel Scheers On Thursday, March 22nd, 2012

Team Great Britain Olympic Kit Blues

Uh oh, trouble in the Empire. Fashion designer Stella McCartney today showed off her designs for the 2012 London Olympics for Team GB as the head creative director for the project at Adidas. The design is inspired More...

By Bartel Scheers On Monday, March 12th, 2012

US Marine Corps – Toward the Sounds of Chaos

The war in Iraq is over, the troop reduction in Afghanistan is under way and America’s next war front is far from clear. If you are a military recruiter, how do market your product? The Marine Corps thinks it More...

By Bartel Scheers On Tuesday, March 6th, 2012

Miranda Kerr likes Lipton Ice Tea

Models and Brands. They’re an excellent combination and offer great leverage. If executed with both strengths equally represented and scripted with a storyline that actually tells you something. The World More...

By Bartel Scheers On Friday, February 17th, 2012
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REN Love Clean Skin

As a controversial mark of their 10th (and a bit) year in the beauty business, REN Skincare have just launched their first short film. REN is a fantastic brand that boast five key principles: the right ingredients, More...

By Bartel Scheers On Monday, February 13th, 2012
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A Story feat. Jilly Johnson

As one of the very first women ever to grace Page 3, model Jilly Johnson has posed in various states of undress more times than she can remember. Advertising billboards, glossy magazines, newspapers, television More...

By Bartel Scheers On Monday, January 23rd, 2012

Wimpy: Braille Burger

One brand you don’t hear much about is Wimpy. Well, that’s about to change. The UK-based burger chain, whose name is inspired by J.Wellington Wimpy from Popeye cartoons, has just concocted a rather interesting More...

By Bartel Scheers On Saturday, November 19th, 2011

What Are You Looking At?

Women, cars and sex. Who didn’t grew up with that metaphor? The woman as car metaphor is as old as cars. You could even argue it has been cultivated. Men that love their cars more than their wife, or women More...

By Bartel Scheers On Thursday, September 29th, 2011

The Joy of a Brand

There’s little doubt that brands affect us emotionally. Soda in a Coke can tastes better than when it’s in a Pepsi can, regardless of which cola the consumer is tasting. Wine thought to be more expensive tastes More...