GM tackles Facebook over Ads

Some ackward news hits the wire days before Facebook’s historic $105 billion IPO; General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don’t have a big impact on consumers.  More...

by Bartel Scheers | Published 1147 days ago
By Web On Wednesday, April 18th, 2012

Facebook’s Telescope on Human Behavior

MIT’s Technology Review has an interesting interview explaining Facebook’s efforts to mine its piles of data and why it says the effort can help explain why people act as they do.  More...

By Bartel Scheers On Friday, March 23rd, 2012

Israel Loves Iran

An online call for peace initiated by an Israeli couple has managed to achieve the support of 1,000 Israelis and Iranians. And it all began with two posters.  More...

By Bartel Scheers On Tuesday, March 20th, 2012

The Crash and Burn Personal Branding on Social Networks

While a growing staple of celebs, reality TV stars, athletes and everything between is getting smarter by the day in using their social media fanbase to promote their ‘business’ there are some, mostly More...

By Bartel Scheers On Tuesday, March 13th, 2012

Chocolate and Facebook a Strategy To Think About

The Guardian has an interesting article from Word of Mouth Blogger Natalie Hardwick where she explores how social media campaigns can be used to revive discontinued (Chocolate) brands. Natalie has an interesting More...

By Bartel Scheers On Monday, March 12th, 2012

Gowalla Shuts Down

Three months after the acquisition of Gowalla by Facebook, the company has officially closed it doors. The screenshot below can be found on the location startup turned travel guide‘s homepage.  More...

By Bartel Scheers On Sunday, March 11th, 2012

Senior Dating Swimsuit Profile Promo

Despite the warnings for conman, fake profiles, creepy stalkers or other undesired attention dating sites are still a great place to meet people, boost your confidence and even to find an eligible bachelor. But More...

By Bartel Scheers On Friday, March 2nd, 2012

Avril Lavigne – Goodbye

She has been teasing her fans over the past few days about a little surprise that she had made for them. Today, Avril Lavigne finally revealed her gift to some 4 million followers on Twitter and showed a very different More...

By Bartel Scheers On Friday, March 2nd, 2012
1 Comment


Last year July MIT Sloan School of Management and Cambridge Judge Business School launched in what they called the first ever worldwide time critical social mobilisation experiment. Think of this as a high-tech More...

By Bartel Scheers On Sunday, February 12th, 2012
1 Comment

DANGER: Freedom of Expression

Malaysia has deported Hamza Kashgari, the Saudi journalist and blogger accused of insulting the Prophet Muhammad in comments made on Twitter, Al Jazeera reported. Kashgari, a newspaper columnist based in Jeddah, More...