The Seed

Part immersive theatre and part online mystery, The Seed is a real-world treasure hunt of the grandest proportions. Inspired by true stories of the intrepid Victorian plant hunters, The Seed asks a new breed of hunter to follow clues and claim the lost treasure. Help the heroine in her quest online and witness one or all of the four different theatrical More...

by Bartel Scheers | Published 1205 days ago
By Bartel Scheers On Tuesday, August 2nd, 2011

The Transmedia Buzz

We love our buzz words. In fact, every industry from business, science, manufacturing, to marketing all have their own unique set of buzz words. You probably use them in everyday language—out of the box, forward More...

By Bartel Scheers On Sunday, July 31st, 2011


Despite being restricted to a fairly low-key announcement, today is set for the next round of Pottermania. Many fans of the boy wizard will already have seen the small notice on author J.K. Rowling’s yet-to-open More...

By Bartel Scheers On Tuesday, July 19th, 2011

A Transmedia Marketing Nightmare

You’ve probably heard of transmedia storytelling – telling a story across different platforms and formats. Well, in today’s climate, we need the same thing: transmedia marketing. Brands need to More...

By Bartel Scheers On Thursday, July 7th, 2011
1 Comment

QR-code animated tattoo

People are so crazy sometimes that they don’t care about any limitation or any constraint, they just get wild. For you pleasure, here is interesting news speaking out that a tattoo artist has meticulously embedded More...

By Bartel Scheers On Saturday, June 25th, 2011
1 Comment

Thomas Dolby’s Floating City Game

The seminal new wave/electronica trailblazer Thomas Dolby has officially launched “The Floating City”, and it is quite the promotional interactive multimedia accomplishment. The “transmedia” project is primarily More...

By Bartel Scheers On Monday, April 11th, 2011
1 Comment


Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasma, it works with smart phone and tablets to, in real More...

By Bartel Scheers On Saturday, April 2nd, 2011

Radiohead: King of the Limbs

Known for their awesome music Radiohead has also built a reputation for their creative Album release strategies. And they certainly lived up to that with the release of their latest album; “King of the Limbs”. King More...

By Bartel Scheers On Tuesday, March 29th, 2011

The First Movie in the Outernet

Here’s a film you experience in the real world. And on your iPhone. Kind of a cross between real world scavenger hunt and rpg video game. Could this be Hollywood’s future? For the relaunch of 13th Street More...

By Bartel Scheers On Sunday, March 20th, 2011

Is It Too Real?

The internet, which is an integral part of many transmedia campaigns, is a strange beast when it comes to reality, and the boundaries between real and not real in cyberspace can be nebulous. Most of us will have More...