The Seed
Part immersive theatre and part online mystery, The Seed is a real-world treasure hunt of the grandest proportions. Inspired by true stories of the intrepid Victorian plant hunters, The Seed asks a new breed of hunter to follow clues and claim the lost treasure. Help the heroine in her quest online and witness one or all of the four different theatrical More...
The Transmedia Buzz
We love our buzz words. In fact, every industry from business, science, manufacturing, to marketing all have their own unique set of buzz words. You probably use them in everyday language—out of the box, forward More...
Pottermore
Despite being restricted to a fairly low-key announcement, today is set for the next round of Pottermania. Many fans of the boy wizard will already have seen the small notice on author J.K. Rowling’s yet-to-open More...
A Transmedia Marketing Nightmare
You’ve probably heard of transmedia storytelling – telling a story across different platforms and formats. Well, in today’s climate, we need the same thing: transmedia marketing. Brands need to More...
QR-code animated tattoo
People are so crazy sometimes that they don’t care about any limitation or any constraint, they just get wild. For you pleasure, here is interesting news speaking out that a tattoo artist has meticulously embedded More...
Thomas Dolby’s Floating City Game
The seminal new wave/electronica trailblazer Thomas Dolby has officially launched “The Floating City”, and it is quite the promotional interactive multimedia accomplishment. The “transmedia” project is primarily More...
Aurasma
Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasma, it works with smart phone and tablets to, in real More...
Radiohead: King of the Limbs
Known for their awesome music Radiohead has also built a reputation for their creative Album release strategies. And they certainly lived up to that with the release of their latest album; “King of the Limbs”. King More...
The First Movie in the Outernet
Here’s a film you experience in the real world. And on your iPhone. Kind of a cross between real world scavenger hunt and rpg video game. Could this be Hollywood’s future? For the relaunch of 13th Street More...
Is It Too Real?
The internet, which is an integral part of many transmedia campaigns, is a strange beast when it comes to reality, and the boundaries between real and not real in cyberspace can be nebulous. Most of us will have More...