Published On: Mon, Feb 27th, 2012

FHM Magazine cover banned for being racist

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And another nice creative is pulled after a series of complaints from the morality minions on Facebook. This time the creative is the cover for the March edition of FHM Philippines. Reason for complaint; being racist.

The cover shows Philippine actress Bela Padilla in a pink bikini surrounded by black models in black bikinis with the caption: “Bela Padilla stepping out of the shadows.” Too much for the know-it-alls and their narrow morals.


Yep, too racist *sigh*

The uploaded photograph caused several complaints on Twitter too.

“DISGUSTING representation of #colorism and #racism in the Philippines!”

wrote @seemichelle.

“I find Bella Padilla so sexy in her FHM cover. But I think it’s racist,”

wrote @TheRenzCastro.

The original cover had been uploaded to the magazine’s Facebook page on Saturday, sparking the complaints. When FHM hits the stands in March it will have a different cover.

And dear Padilla? She apologized for causing such stress to people and tweeted:

“The concept was stepping out of MY inhibitions, MY fears, MY shadows. Not bashing a certain race,”

Of course, we know that. But you know we need to bash someone, something, somewhat. To raise our voice, to push the content of our little brains onto others. We need that to feel alive, noticed, and important too. It’s just silly us.


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About the Author

- As a creative strategist I work on complex (digital) communications issues for international industry leading companies, organizations and agencies. I'm interested in how technology integrates with (and influences) traditional marketing, media, human behavior, society and culture.

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  1. Karma Vanderpoel says:

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  3. Achan says:

    it’s not just being to morally upright. this image clearly uses dark-skinned people to represent something negative. that’s what’s wrong with it.

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