Published On: Sun, Mar 25th, 2012

HULU Plus – An Evil Plot To Destroy The World

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Google’s “don’t be evil” motto has been the target of the occasional critic. Hulu, however, has declared in its new TV ad that it is evil–and it’s not making any apologies.

Nice reference to Neuro Marketing techniques

This series of commercials depicts TV viewers as near-zombies with rotting brains that are too feeble-minded to pry their eyes off their TV screens…and that’s exactly what their alien overlords are looking for. Is this ad hilarious? Yes.

Excellent branding. On par with the web-community where the HULU-brand lives and brilliant leverage with HULU’s content and conspiracy themes so popular with their target-crowd.

Here’s another from the same series with Dennis Leary. Don’t you just love it. HULU tells the truth and we’re all sit back and laugh about it. Because there is nothing we can do about it. Great advertising!

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About the Author

- As a creative strategist I work on complex (digital) communications issues for international industry leading companies, organizations and agencies. I'm interested in how technology integrates with (and influences) traditional marketing, media, human behavior, society and culture.

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