Published On: Fri, Jun 15th, 2012

It’s Time To Act

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In advance of Monday’s talks in Moscow between Iran and the group of six world powers, the Emergency Committee for Israel (ECI) released an ad pressuring President Obama to take action with regard to the regime’s nuclear aspirations and confrontational policies.

The ad – that basically calls for war – will hit television airwaves “in New York and Washington DC beginning today, on Sunday political shows, and during weekend sporting events, with additional markets to follow next week, according to the group,” BuzzFeed reported.

“Talking isn’t working. It’s time to act before it’s too late,” the ad declares.

I’ve seen thousands of ads including the most bizar messages, but I’ve never seen an ad calling for war. It’s just crazy.

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- As a creative strategist I work on complex (digital) communications issues for international industry leading companies, organizations and agencies. I'm interested in how technology integrates with (and influences) traditional marketing, media, human behavior, society and culture.

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