Tag archive for ‘advertising’
By Bartel Scheers On Wednesday, May 16th, 2012

GM tackles Facebook over Ads

Some ackward news hits the wire days before Facebook’s historic $105 billion IPO; General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don’t have a big More...

By Bartel Scheers On Tuesday, May 1st, 2012
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SVEDKA Vodka launched its new TV campaign with first of the two old-school music videos featuring the brand icon SVEDKA_Grl. For the first time SVEDKA_Grl has come to life fully animated, and viewers can see her More...

By Bartel Scheers On Friday, April 20th, 2012

Spirit Airlines – More Bang For Your Buck

The beauty – and downfall as some will argue – of america is that you can make a buck off anything. Spirit Airlines has seized upon the ongoing GSA spending and Secret Service sex scandals as a marketing More...

By Bartel Scheers On Wednesday, April 18th, 2012
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WARNING: Two Girls Kissing

Uh oh, Urban Outfitters did it again. The wrath of ‘One Million Moms’ is upon the fashion label prompting the group to issue a warning to its followers. The new Urban Outfitters catalog PDF includes More...

By Bartel Scheers On Sunday, March 25th, 2012
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HULU Plus – An Evil Plot To Destroy The World

Google’s “don’t be evil” motto has been the target of the occasional critic. Hulu, however, has declared in its new TV ad that it is evil–and it’s not making any apologies.  More...

By Bartel Scheers On Thursday, March 22nd, 2012
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Jim Beam – It’s Time

Tarzan calls, monkey noises and primeval cries of the wild reminiscent of a Jim Carrey film are the means with which Jim Beam is now targeting 25-30 year-old drinkers.  More...

By Bartel Scheers On Sunday, March 18th, 2012
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Twitter and Sports. A growing friendship

It first happened on the PGA tour in early February. TaylorMade, one of golf’s biggest equipment vendors, stitched the sponsored Twitter hashtag, #driverlove, on the side of hats worn by golfers endorsed by the More...

By Bartel Scheers On Saturday, March 17th, 2012

Google Re:Brief – Iconic Advertising Re-imagined For The Web

Google might not be the most popular company in the world, but the Internet-giant sure knows how to create interesting advertising campaigns. For Google’s latest campaign the company has partnered with four More...

By Bartel Scheers On Friday, March 16th, 2012

Feed From Fame

When I wrote about Kim Kardashian being the first 3D-print girl I kind of promised to never mention her again. Well, that didn’t work out too well, since this is the 4th post – the 5th if you count the More...

By Bartel Scheers On Friday, March 16th, 2012

God Can Heal Today – No, says ASA. Banned!

Britain’s advertising watchdog is barking about ads that proclaim the healing power of God. The Advertising Standards Authority, or ASA, said Healing on the Streets (HOTS) is making misleading claims about its More...

By Bartel Scheers On Thursday, March 15th, 2012
1 Comment

Kate Upton has been banned again for being Too Hot for TV

Poor, or should I say lucky, Kate Upton – Victoria Secret Angel and rising super model – has been banned from TV again. The 19-year-old model’s latest ad, for streetwear label Zoo York, has been More...

By Bartel Scheers On Wednesday, March 14th, 2012

The You Spinoff – A Profitable Repetitive ‘Starlet’ Business

Building, molting, pushing yourself as a personal brand is a must for every ambitious starlet – as are a few ruthless handlers like creepy mothers or record label bosses – to climb the charts to stardom. More...