Tag archive for ‘billboards’
By Bartel Scheers On Tuesday, February 21st, 2012
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Women Only

A new kind of outdoor advertisement is being trialled on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing More...

By Bartel Scheers On Friday, February 3rd, 2012
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Like Father, Like Daughter

An-Sofie Dewinter, 19-year-old daughter of Filip Dewinter, the leader of Belgium’s Vlaams Belang, poses in a shocking poster for the party’s campaign against Islamization and discrimination of women using More...

By Bartel Scheers On Wednesday, January 25th, 2012
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Anti-atheist billboard? Banned!

I normally wouldn’t side with a church that’s using ads to mock unbelievers, but it’s hard to understand why the billboard below was banned in South Africa. One complaint—one!—was all it took More...

By Bartel Scheers On Sunday, October 30th, 2011
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QR-coded Google Murals

Back in March I was pretty excited by the idea of businesses using their rooftops as ‘Google Murals’ to advertise their company’s locations on Google maps or Google Earth. To me it was like the More...

By Bartel Scheers On Tuesday, October 4th, 2011
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Contagion: Bacteria Billboard

Okay, what’s up with this “love the bacteria” hype. First there’re the 007-scientists at Tufts University modifying bacteria to be used as undercover mules, now we have the guys at Warner More...

By Bartel Scheers On Saturday, August 20th, 2011
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McDonald’s Bad Tasty

One of the fanciest McDonald’s is probably the fast food outlet next to the Spanish Steps in Rome. This golden arches has attempted to blend in with its surroundings as much as possible, and thus you’ll More...

By Bartel Scheers On Friday, May 20th, 2011
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All-Seeing Billboards

Immersive Labs in New York City has created billboards and in-store displays that use facial-recognition software to determine the age and gender of the people looking at them—and can change the ad that’s More...

By Bartel Scheers On Monday, April 18th, 2011
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A Billboard with Emotions

Outdoor media, and billboards in particular, is the one media type that can benefit largely from the modern wireless smart and digitized world. Although most billboards are still so damn stoic we’ve seen some More...

By Bartel Scheers On Tuesday, April 5th, 2011
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GranataPet Snack Check Billboard

GranataPet found a clever way to create “trial” for their premium pet food brand. Also a nice way to use Foursquare with marketing. The idea goes like this: ‘GranataPet brand dog food figured out More...

By Bartel Scheers On Tuesday, February 1st, 2011
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Russian Billboard Sentiment

The Wonderbra 3D Boobs billboard from the UK is more impressive me thinks, and I’m not sure if I haven’t seen this done before – although with a car, not with a human body – but the Russian More...

By Bartel Scheers On Tuesday, November 30th, 2010
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Non-Sign II

Non-Sign II by Seattle-based art collective Lead Pencil Studio might be my favorite public art installation of the year. Located just outside of Vancouver, the sculpture — made from stainless steel rods that create More...

By Bartel Scheers On Monday, November 1st, 2010
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Living Billboards

Billboards might seem like old-school media to many, but occasionally creative advertisers find a way to transform the medium into something different. Here are a couple of very different examples… Where There’s More...