Tag archive for ‘branding’
By Bartel Scheers On Tuesday, May 1st, 2012
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SVEDKA Vodka launched its new TV campaign with first of the two old-school music videos featuring the brand icon SVEDKA_Grl. For the first time SVEDKA_Grl has come to life fully animated, and viewers can see her More...

By Bartel Scheers On Sunday, March 25th, 2012
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HULU Plus – An Evil Plot To Destroy The World

Google’s “don’t be evil” motto has been the target of the occasional critic. Hulu, however, has declared in its new TV ad that it is evil–and it’s not making any apologies.  More...

By Bartel Scheers On Thursday, March 22nd, 2012

Team Great Britain Olympic Kit Blues

Uh oh, trouble in the Empire. Fashion designer Stella McCartney today showed off her designs for the 2012 London Olympics for Team GB as the head creative director for the project at Adidas. The design is inspired More...

By Bartel Scheers On Saturday, March 17th, 2012

Google Re:Brief – Iconic Advertising Re-imagined For The Web

Google might not be the most popular company in the world, but the Internet-giant sure knows how to create interesting advertising campaigns. For Google’s latest campaign the company has partnered with four More...

By Bartel Scheers On Tuesday, March 13th, 2012

How Marilyn Monroe Still Wins The Battle Over Headlines

The memoirs of literary agent Charles Pick are available to view for the first time at the University of East Anglia and give a fascinating insight to the minds of the 20th century’s major authors like Roald More...

By Bartel Scheers On Monday, March 12th, 2012

Taylor Swift and Her Lucky Number 13

It’s a proven concept to use popular figures to influence people and spread a message. That’s the concept anyway. And, while the Lady Gaga’s of the world achieve this influence by being shocking, over-the-top, More...

By Bartel Scheers On Tuesday, March 6th, 2012

Miranda Kerr likes Lipton Ice Tea

Models and Brands. They’re an excellent combination and offer great leverage. If executed with both strengths equally represented and scripted with a storyline that actually tells you something. The World More...

By Bartel Scheers On Sunday, March 4th, 2012

Fake For Fame

You would have had to be living in a cave to have not been exposed in one way or another to the celebrity ilk of Kim Kardashian. However if you ask anyone what Kim Kardashian is famous for, you’ll probably hear More...

By Bartel Scheers On Thursday, March 1st, 2012

Doutzen Kroes Does WWF

Doutzen Kroes, one of the world’s most sexy models, supports the World Wildlife Fund. The Dutch beauty and Victoria Secret model promised to go all nude to give wildlife nature a heads up.  More...

By Bartel Scheers On Tuesday, February 21st, 2012

The Branded JessieJ

There’s always something terrible sad about artists who claim to be original, but – once famous – in public demonstrate quite the opposite. Take JessieJ, a British singer with an extensive resume More...

By Bartel Scheers On Sunday, February 19th, 2012

Designed byCaprice

What to do if you’re about to launch your new lingerie collection and you want people to know? Buy some advertise space? No can do, you live in a nation where newspaper ads with models wearing lingerie are More...

By Bartel Scheers On Friday, February 17th, 2012
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REN Love Clean Skin

As a controversial mark of their 10th (and a bit) year in the beauty business, REN Skincare have just launched their first short film. REN is a fantastic brand that boast five key principles: the right ingredients, More...