TV Branding Beats Online
Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released More...
Rihanna: Reb’l Fleur
This is a must see commercial for all of you that love intellectually constructed themes with lots of duality which bleeds hidden knowledge. The commercial is shot for Rihanna’s perfume Reb’l Fleur. More...
Johnny Walker “Human”
This ad is pretty good regardless of the fact that? it has nothing to do (directly) with alcohol consumption. Well… Johnnie Walker isn’t just alcohol, it’s about “lifestyle” and stuff, More...
Overthrow your Dictator with Sprite
If your country’s despotic strongman isn’t swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds of getting a jackboot on your More...
Darth Vader’s Neuromarketing Blast
With Super Bowl advertisers likely to pay $100,000 a second for coveted slots during coast-to-coast television coverage of the Super Bowl between the Pittsburgh Steelers and the Green Bay Packers earlier this month More...
BMW logo can be seen after viewers close their eyes
We all know the phenomenon that occurs when you look at the sun (or any bright light for that matter) and then close your eyes, leaving an ‘after-image’ that can still be seen for several moments afterwards. More...
Katy Perry: Teenage Dream
From whipped-cream-loaded bras to pink cotton candy clouds, Katy Perry has delivered her share of eye-catching visuals throughout the unveiling of her Teenage Dream album. And in a new commercial for German TV channel More...
MAC Hello Kitty
This is not the first time that MAC has made some really weird commercials – Amanda Lepore was pretty weird – but this Hello Kitty vid is…um.. interesting. The new commercial for MAC’s collaboration More...
Givenchy – Angels and Demons
Commercials for perfumes I have to admit are always some what of a mystery to me. They never really get to me, and I have difficulty perceiving the differences between brands. Nevertheless some are excellent and More...