Tag archive for ‘marketing’
By Bartel Scheers On Wednesday, May 16th, 2012

GM tackles Facebook over Ads

Some ackward news hits the wire days before Facebook’s historic $105 billion IPO; General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don’t have a big More...

By Bartel Scheers On Tuesday, April 24th, 2012

Starlets as living advertising platforms

WARNING: Explicit photos NSFW. Neuroscientists tell us that “sex and food” are the two things that make us happy. Even the sheer thought about either two has an instant effect on our mood. Marketers, More...

By Bartel Scheers On Sunday, March 25th, 2012
1 Comment

Taylor Momsen – Pretty Reckless Interscoped

Taylor Momsen is a lifelong media-product starring her first commercial at the age of 3. She’s been one of the main actresses of Gossip Girl, before she decided to join cult band Pretty Reckless as lead-singer. More...

By Bartel Scheers On Saturday, March 24th, 2012

Super Power Beat Down – a brilliant new web series for geeks

Bat in the Sun, an independent self contained film and music production company has released the first episode of their new web series; Super Power Beat Down. The concept of the SPBD web series is to take two super More...

By Bartel Scheers On Friday, March 23rd, 2012
1 Comment

The Leaked Sex-Tape Marketing Script Backlashes For Tulisa

Sex Tapes, especially the unfortunate leaked ones, are great for branding if you’re an aspiring starlet. It’s the sex-sells strategy for personal brand wannabe’s. Pamela Anderson became immortal More...

By Bartel Scheers On Thursday, March 22nd, 2012
1 Comment

Paris Hilton – Self-Fulfilling Prophecy As A Business Model

She’s famous. She’s an expert at attracting attention. She’s in the spotlight wherever she goes. She is setting new standards for socialites. She always seems to be at the centre of things. Who More...

By Bartel Scheers On Monday, March 19th, 2012
1 Comment

Bree Olson – Hello Everyone for KONY 2012

KONY 2012 is still the ‘meme du jour’ as the declared ‘experiment’ hits over 82 million views on YouTube. All the reason for Charlie Sheen’s former goddess Bree Olson to jump on the More...

By Bartel Scheers On Sunday, March 18th, 2012
1 Comment

Twitter and Sports. A growing friendship

It first happened on the PGA tour in early February. TaylorMade, one of golf’s biggest equipment vendors, stitched the sponsored Twitter hashtag, #driverlove, on the side of hats worn by golfers endorsed by the More...

By Bartel Scheers On Monday, March 12th, 2012

KONY 2012 or How To Make a Quick Buck

For more than a week now Google News insists that Kony2012 is the most important news in the world and so I tracked down the video. Mind you, just because something is spreading like a contagious disease (it’s More...

By Bartel Scheers On Saturday, March 10th, 2012
1 Comment

A great bit of marketing! Courtney Stodden – Freak Product

Meet Courtney, 17, an aspiring model, actress and singer who’s perfect bid to fame was marrying 51-year old Doug Hutchison last year when she was aged just 16. Ever since the two love-birds have become the More...

By Bartel Scheers On Sunday, February 26th, 2012

Explicit Entrepreneurship

What to do if you run a cafe in a small Italian town that’s suffering from a tanking economy leaving you with everything but clients? Laura Maggi, after eight years running Le Cafe in Bagnolo Mella came up More...

By Bartel Scheers On Tuesday, February 21st, 2012

The Branded JessieJ

There’s always something terrible sad about artists who claim to be original, but – once famous – in public demonstrate quite the opposite. Take JessieJ, a British singer with an extensive resume More...