Tag archive for ‘Media’
By Bartel Scheers On Saturday, April 21st, 2012

TUPAC – Risen From The Dead

On April 15th, Tupac Shakur was revived in the form of a hologram to perform a few songs at Coachella. Off course, this kind of stuff has been going on in Japan for years. However, after reading reactions to the More...

By Bartel Scheers On Friday, April 20th, 2012

Spirit Airlines – More Bang For Your Buck

The beauty – and downfall as some will argue – of america is that you can make a buck off anything. Spirit Airlines has seized upon the ongoing GSA spending and Secret Service sex scandals as a marketing More...

By Bartel Scheers On Thursday, March 22nd, 2012
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Paris Hilton – Self-Fulfilling Prophecy As A Business Model

She’s famous. She’s an expert at attracting attention. She’s in the spotlight wherever she goes. She is setting new standards for socialites. She always seems to be at the centre of things. Who More...

By Bartel Scheers On Wednesday, March 14th, 2012

The You Spinoff – A Profitable Repetitive ‘Starlet’ Business

Building, molting, pushing yourself as a personal brand is a must for every ambitious starlet – as are a few ruthless handlers like creepy mothers or record label bosses – to climb the charts to stardom. More...

By Bartel Scheers On Tuesday, March 13th, 2012

Feel Like a Barbie, Be Like a Barbie

We have seen some pretty crazy obsessions before. People have gone out of their way to fulfill their ambitions to look like their favorite stars. One of the most common ones out there seems to be for Barbie dolls. More...

By Bartel Scheers On Saturday, March 10th, 2012
1 Comment

A great bit of marketing! Courtney Stodden – Freak Product

Meet Courtney, 17, an aspiring model, actress and singer who’s perfect bid to fame was marrying 51-year old Doug Hutchison last year when she was aged just 16. Ever since the two love-birds have become the More...

By Bartel Scheers On Tuesday, March 6th, 2012

Miranda Kerr likes Lipton Ice Tea

Models and Brands. They’re an excellent combination and offer great leverage. If executed with both strengths equally represented and scripted with a storyline that actually tells you something. The World More...

By Bartel Scheers On Sunday, March 4th, 2012

Fake For Fame

You would have had to be living in a cave to have not been exposed in one way or another to the celebrity ilk of Kim Kardashian. However if you ask anyone what Kim Kardashian is famous for, you’ll probably hear More...

By Bartel Scheers On Friday, March 2nd, 2012

The Guardian – Three Little Pigs

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the More...

By Bartel Scheers On Tuesday, February 28th, 2012

The Right Leg

In under 24 hours a dramatic right leg has taken over the internet. I guess the 2012 Oscars was short on scandal and yet still long on body parts. Enter the right leg. As we speak the right leg generates more than More...

By Bartel Scheers On Sunday, February 26th, 2012

Explicit Entrepreneurship

What to do if you run a cafe in a small Italian town that’s suffering from a tanking economy leaving you with everything but clients? Laura Maggi, after eight years running Le Cafe in Bagnolo Mella came up More...

By Bartel Scheers On Tuesday, May 25th, 2010

UK Murdoch newspapers unveil pay-wall

The Times and Sunday Times on Tuesday unveiled new-look websites as they prepare to become the first UK national newspapers to charge online readers for content. Readers who register will be able to access the websites More...