Tag archive for ‘neuromarketing’
By Bartel Scheers On Friday, January 13th, 2012

The psychological consequences of seeing the ‘self’ acting independently

The Psychologist has an article on the surprising effect of seeing a digital avatar of yourself – as if looking at your body from the outside. The piece covers a range of effects found in psychology studies, from More...

By Bartel Scheers On Wednesday, August 24th, 2011

TV Branding Beats Online

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released More...

By Bartel Scheers On Tuesday, August 23rd, 2011
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Human pheromones: wishful thinking

As marketers we all know too well the powerful use of scent. The smell of fresh bread or the more subtile fragrances used in stores all help to market our products or make people change their behavior. As humans More...

By Bartel Scheers On Tuesday, July 26th, 2011

The Scent of History

Think of some of your most powerful memories, and there’s likely a smell attached; the aroma of suntan lotion at the beach, the sharpness of freshly mown grass, the floral trail of your mother’s perfume. But More...

By Bartel Scheers On Monday, July 18th, 2011
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Made for Social Media

How about a scent “Made for Social Media?” The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather. The scent incorporates synthetic human pheromones, and, according More...

By Bartel Scheers On Wednesday, February 23rd, 2011

Lullatone exits Muzak

On September 20, 1853, Elisha Graves Otis sold the first of what he called his “hoist machines” – what we know today as elevators. His invention made the modern skyscraper possible, and also helped usher in More...

By Bartel Scheers On Thursday, February 17th, 2011
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Darth Vader’s Neuromarketing Blast

With Super Bowl advertisers likely to pay $100,000 a second for coveted slots during coast-to-coast television coverage of the Super Bowl between the Pittsburgh Steelers and the Green Bay Packers earlier this month More...

By Bartel Scheers On Saturday, January 15th, 2011

You Will Feel This!

If you’re in the digital communications business like myself it’s a good thing to browse patent databases regularly. This will not only inspire — you’ll find the wickedest inventions — More...

By Bartel Scheers On Thursday, November 18th, 2010

Sex, Politics & Campaigning

You don’t need to be a marketing wizard to know that sex is a potent ingredient for a successful viral. I mean upload a naked picture of yourself to Facebook and it will spread like wildfire. At least amongst More...

By Bartel Scheers On Sunday, October 10th, 2010

Hot Water

Using celebrities to sell unsustainable products like bottled water is nothing new. From Jennifer Aniston to Monique van de Ven, celebrities hype the bad habit. The latest, though, is sure to spark a little more More...

By Bartel Scheers On Saturday, August 7th, 2010
1 Comment

A Little Silence with Yogurt

First, a question. If you were to imagine the process of eating yogurt, starting with seeing the container, picking it up, opening it, inserting the spoon and stirring up the fruit, smelling it, eating the first More...

By Bartel Scheers On Wednesday, May 26th, 2010

Scented banner? Yes!

Here’s some smart thinking and out-of-the-box execution. Literally that is. The world’s first scented web banner for Brazil’s best-selling men’s fragrance “Kaiak”. When ID/TBWA, More...