Paris Hilton – Self-Fulfilling Prophecy As A Business Model
She’s famous. She’s an expert at attracting attention. She’s in the spotlight wherever she goes. She is setting new standards for socialites. She always seems to be at the centre of things. Who More...
The Crash and Burn Personal Branding on Social Networks
While a growing staple of celebs, reality TV stars, athletes and everything between is getting smarter by the day in using their social media fanbase to promote their ‘business’ there are some, mostly More...
Bree Olson – Hello Everyone for KONY 2012
KONY 2012 is still the ‘meme du jour’ as the declared ‘experiment’ hits over 82 million views on YouTube. All the reason for Charlie Sheen’s former goddess Bree Olson to jump on the More...
Twitter and Sports. A growing friendship
It first happened on the PGA tour in early February. TaylorMade, one of golf’s biggest equipment vendors, stitched the sponsored Twitter hashtag, #driverlove, on the side of hats worn by golfers endorsed by the More...
Putin’s fabled tiger encounter was PR stunt
Wow, who would have thought. LoL! Putin’s famous encounter with a tiger deep in the woods of Russia’s far east in 2008 was a set up using a zoo animal. More...
The You Spinoff – A Profitable Repetitive ‘Starlet’ Business
Building, molting, pushing yourself as a personal brand is a must for every ambitious starlet – as are a few ruthless handlers like creepy mothers or record label bosses – to climb the charts to stardom. More...
Taylor Swift and Her Lucky Number 13
It’s a proven concept to use popular figures to influence people and spread a message. That’s the concept anyway. And, while the Lady Gaga’s of the world achieve this influence by being shocking, over-the-top, More...
Senior Dating Swimsuit Profile Promo
Despite the warnings for conman, fake profiles, creepy stalkers or other undesired attention dating sites are still a great place to meet people, boost your confidence and even to find an eligible bachelor. But More...
A great bit of marketing! Courtney Stodden – Freak Product
Meet Courtney, 17, an aspiring model, actress and singer who’s perfect bid to fame was marrying 51-year old Doug Hutchison last year when she was aged just 16. Ever since the two love-birds have become the More...
Flash Promotion by Adrienne Baillon
What to do if you’re a ‘former’-this or ‘ex’-that girl and you’ve got to promote the next gig; your very own fashion line? You could try to negotiate some air time with the Kardashian’s. More...
Fake For Fame
You would have had to be living in a cave to have not been exposed in one way or another to the celebrity ilk of Kim Kardashian. However if you ask anyone what Kim Kardashian is famous for, you’ll probably hear More...