Tag archive for ‘personal branding’
By Bartel Scheers On Thursday, March 22nd, 2012
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Paris Hilton – Self-Fulfilling Prophecy As A Business Model

She’s famous. She’s an expert at attracting attention. She’s in the spotlight wherever she goes. She is setting new standards for socialites. She always seems to be at the centre of things. Who More...

By Bartel Scheers On Tuesday, March 20th, 2012
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The Crash and Burn Personal Branding on Social Networks

While a growing staple of celebs, reality TV stars, athletes and everything between is getting smarter by the day in using their social media fanbase to promote their ‘business’ there are some, mostly More...

By Bartel Scheers On Monday, March 19th, 2012
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Bree Olson – Hello Everyone for KONY 2012

KONY 2012 is still the ‘meme du jour’ as the declared ‘experiment’ hits over 82 million views on YouTube. All the reason for Charlie Sheen’s former goddess Bree Olson to jump on the More...

By Bartel Scheers On Sunday, March 18th, 2012
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Twitter and Sports. A growing friendship

It first happened on the PGA tour in early February. TaylorMade, one of golf’s biggest equipment vendors, stitched the sponsored Twitter hashtag, #driverlove, on the side of hats worn by golfers endorsed by the More...

By Bartel Scheers On Sunday, March 18th, 2012
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Putin’s fabled tiger encounter was PR stunt

Wow, who would have thought. LoL! Putin’s famous encounter with a tiger deep in the woods of Russia’s far east in 2008 was a set up using a zoo animal.  More...

By Bartel Scheers On Wednesday, March 14th, 2012
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The You Spinoff – A Profitable Repetitive ‘Starlet’ Business

Building, molting, pushing yourself as a personal brand is a must for every ambitious starlet – as are a few ruthless handlers like creepy mothers or record label bosses – to climb the charts to stardom. More...

By Bartel Scheers On Monday, March 12th, 2012
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Taylor Swift and Her Lucky Number 13

It’s a proven concept to use popular figures to influence people and spread a message. That’s the concept anyway. And, while the Lady Gaga’s of the world achieve this influence by being shocking, over-the-top, More...

By Bartel Scheers On Sunday, March 11th, 2012
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Senior Dating Swimsuit Profile Promo

Despite the warnings for conman, fake profiles, creepy stalkers or other undesired attention dating sites are still a great place to meet people, boost your confidence and even to find an eligible bachelor. But More...

By Bartel Scheers On Saturday, March 10th, 2012
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A great bit of marketing! Courtney Stodden – Freak Product

Meet Courtney, 17, an aspiring model, actress and singer who’s perfect bid to fame was marrying 51-year old Doug Hutchison last year when she was aged just 16. Ever since the two love-birds have become the More...

By Bartel Scheers On Tuesday, March 6th, 2012
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Flash Promotion by Adrienne Baillon

What to do if you’re a ‘former’-this or ‘ex’-that girl and you’ve got to promote the next gig; your very own fashion line? You could try to negotiate some air time with the Kardashian’s. More...

By Bartel Scheers On Sunday, March 4th, 2012
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Fake For Fame

You would have had to be living in a cave to have not been exposed in one way or another to the celebrity ilk of Kim Kardashian. However if you ask anyone what Kim Kardashian is famous for, you’ll probably hear More...